“The great thing about Reddit content is that it’s usually longer, it’s more insightful, more in-depth than you’ll see on other social platforms,” Luckie said. He also suggested that this could be a way for publishers to include commentary and reactions directly in their articles, rather than just relegating them to a comment thread below. (You might still want to save a screenshot, just in case the poster wants to revise a controversial statement, but Luckie said that’s not very common.) The difference now is that journalists won’t have to rely on links and screenshots - if they’re summarizing a noteworthy AMA, they can just drop the actual posts with the best quotes into their stories. And yes, TechCrunch certainly isn’t above turning a controversial AMA into a story. If you’re a reader, that means you might start to see more Reddit posts on other sites, the same way you can see embedded tweets and YouTube videos.Īfter all, Reddit’s head of journalism and media Mark Luckie pointed out that news stories come out of the site all the time - for example when notable figures participate in an Ask Me Anything session. If you’re an online writer or publisher, that means you can start including live Reddit content in your stories. Reddit posts are going to get the chance to live beyond Reddit itself, thanks to new embedding capabilities.
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